Introducing the New
Woods Brand Campaign
Since our founding in 1946, Woods has built a strong reputation for manufacturing high quality, durable attachments – as do many suppliers of agricultural tractor attachments. What makes Woods different? We have a talented team that loves listening to our customers, creating new ideas, and building incredible products.
You have long admired the durability and ingenuity behind Woods products, but, we’ve never really showcased the people who drive our product design and engineering. Now, we’re introducing you to the people who innovate day in and day out to make sure Woods attachments not only perform well, but are easy to use, safe to operate, and simple to maintain. As if that’s not enough, our product design team has a penchant for style and revels in making bent, welded, painted metal look clean, fresh, and rugged.
To help tell our story, we’ve created a new tagline and icon to complement the tried-and-true Woods logo. It symbolizes the three elements of our brand – design, durability, and style – as three rolling hills and the many places our products are used, such as mowing roadsides, maintaining pastures and waterways, and shredding crops. Of course, you also see our attachments on livestock operations, recreational areas, and market gardens. In fact, wherever you find hardworking people digging, growing, moving, and mowing, you’ll find Woods.
The “Woods innovators” are featured in our annual Product Guide catalog, at our Ag tradeshows, in social media posts, and on our website. The campaign launched in conjunction with the National Farm Machinery Show in Louisville, Kentucky U.S.A., and will continue to rollout throughout 2019 and beyond.